A different kind of service. I market to the marketer!
Joanne O'Connell – Specialist, Marketing Evaluation
Owner, oconnellenterprises.ca
Co-Author of 2023 book: " Intentional Marketing: A Systematic Approach to Optimizing Performance"
(click HERE for details) .
30+ years working hands-on with many kinds of clients:
• B2B
• B2C
• Government and private sector
• Large and small businesses
Business
Medical
Retail
Education
Government
Medical
Public Health
Manufacturing
Oil & Gas
Law
Opening the door to Measures, Analytics and Market Research - the Science Side of Marketing
Practical analysis and interpretation of analytics, measures, metrics and market research
• Is your marketing the best for you?
• Do you know?
• How do you know?
• Do you get "numbers" back from your marketing?
• Do you know what they mean?
• Do you trust them?
• Could you do better?
My Process
Speak with you about what you want your marketing to accomplish with your customers. Review any marketing strategy you have already adopted or are thinking of adopting
The Numbers
Develop a marketing and analysis Framework for ensuring you will have the numbers you need, in the right order, and then either retrieve the numbers or work with your marketing team to retrieve them. The point of this is so we can match your marketing to what you want from your customers (usually to buy something)
Team Support
Work with your Marketing team (if you have one) to strengthen their skills and contribution
Analysis & Reports
Analyze and report the numbers so they tell the story. By using the Framework, you know better which parts of your marketing to leave alone, increase or decrease. Helps you to wade through the overwhelming pieces of advice on the Internet