Who Will Work With You?
This website, oconnellenterprises.ca, is the home of Joanne O'Connell's consulting practice. That's me. I am involved with every client and every project. Sometimes I bring in colleagues with special skills
See beside for some of the important things about me. Most important - I like this work, and every client is #1
I have often instructed college and university courses while maintaining an active consulting practice
Services
Core Business – Planning, Measuring, Analyzing Marketing
Marketing is a process which involves many choices. At the end, something happens.
All marketers want successful sales or possibly other ourcomes. Master marketers also want to know the WHY! Why did the marketing go well – or, regrettably, not well?
Master marketers who care about success and about the WHY! put energy into three distinct steps –
• they Plan – who, what, where, when, reasons
• they Measure – marketing steps, sales
• they Analyze – relate the Plan, the Measures and the Sales
I specialize in helping marketers achieve a process which makes them Master Marketers – successful in marketing and successful in finding the WHY!
The process involves taking actions in the right order and reporting in the most useful way (detail in the Intentional Marketing book, click)
The Core Services Ladder. Start small and grow. Customized to client.
• Bronze Package – Joanne audits the client's current marketing activity and information, advises.Looks for Plans, looks for Measures,Looks for Analysis. Advises on marketing successes in the context; what steps are working well, what steps are not working well or absent
• Silver Package – Joanne + colleagues create a full marketing analytics model showing the detail of Plans, Measures and Analysis; populate it with numbers and information; and report with recommendations. ONCE
• Gold Package – Joanne + colleagues continue with the marketing analytics model and reports, with recommendations, ongoing
Special Note: O'Connell Enterprises clients may have internal or external marketing personnel. O'Connell Enterprises can work with them. For clients who do not have internal or external marketing personnel, O'Connell Enterprises can bring experts onboard to work with websites, social media and the like.
Training
Marketing practice is changing quickly. I and colleagues can provide professional development workshops on virtually all topics related to current marketing.
Examples,
• Best practices in reporting
• Best practices in reporting
• Applications of the Intentional Marketing System to client
• Others, as needed
Support Products for Marketers
These products are not directly related to the Core Business but are within capacity of O'Connell Enterprises.
• Surveys of customers, lapsed customers and possible new customers
• Sourcing and summarizing government and other statistics
• Others, as needed